Seller's guide

A good listing sells in a week, max. A bad one sits for 60 days and expires. The difference comes down to 4 things: title, photos, price, description.

1. Title that says what it is

The title appears in the listing grid, so it has ~3 seconds to grab attention. Classic structure: [category / model] [key attribute] [condition] [city].

• ✅ "BMW 320d 2018 Diesel Automatic Chișinău"
• ❌ "Good car for sale" (zero info)
• ✅ "2-room apartment 52m² Botanica, renovated 2024"
• ❌ "URGENT apartment" (all caps = spam in buyers' eyes)

Avoid caps, emoji, "!!!", "URGENT", "PROFIT". They don't convince anyone; just stress.

2. Real photos, multiple, ordered

Minimum 3 photos, ideal 5-8. Natural light (window, not neon). Clean background (no clutter). The first photo is the cover — pick the best.

• Cars: exterior 3/4 angle, interior with dash, steering wheel, open engine, wheel with tread, service book.
• Real estate: all rooms, bathroom, kitchen, window view, building façade, floor plan if you have it.
• Electronics: product front and back, original box, accessories, receipt/invoice.
• Clothing: on a person (not a hanger), label detail with size, close-up for fabric quality.

3. Fair price — not bumped up "to leave room for negotiation"

Our AI shows the market median for your category while you're publishing. Use it. A "+30% to leave room for haggling" worked in the 2000s; now buyers filter by budget and your listing doesn't even show up.

Simple rule: displayed price = the price you're willing to sell at. Tick "Negotiable" if you accept offers around your price (-10% is reasonable).

4. Description that answers the obvious questions

Don't copy manufacturer descriptions. Write concretely, in first person. What it has, what condition, why you're selling, what's included, what isn't.

"Selling BMW 320d 2018, real 150,000 km (service book up to date). Bought new from dealer. Diesel B47 engine, automatic transmission. Recent service at BMW Auto Moldova (oil + filters + front discs). Pirelli seasonal tires new 2025. Spotless condition, no accidents. Selling because I'm switching to electric. Firm price 11,500 EUR (minor negotiation after viewing). Viewing in Chișinău, Rîșcani district."

500 good words > 2000 filler words. End with what the buyer expects: final price, negotiable or not, viewing location.

Promotions — when worth it?

Straight up: for most listings, paid promotion isn't worth it. A well-crafted listing rises naturally in the first 3-5 days.

Worth it when:

• You're selling something over 50,000 MDL (car, real estate) and want maximum visibility — VIP 7 days (99 MDL) covers 0.2% of the transaction.
• You have a shop / dealer and publish >10 listings/month — the Pro subscription gives you a complete package cheaper than individual promotions.

After publishing

Monitor responses. If you got no messages in 3 days:

1. Re-read the title — is it clear? Does it have the words a buyer would search?
2. Does the first photo grab? Change it if it's blurry or boring.
3. Price above average? Drop 10%.
4. Is the city right? Buyers search locally.

You can edit the listing anytime — no need to repost. Editing triggers a quick re-moderation (~1 min) and the listing pops up in the "Recent" sort.

Questions? ajutor@banut.md.